Advertisements and Culture Reflection 

Olay emerged an ad that focused on selling a stereotypical fancy lifestyle as they portray a close up image of a beautiful woman with words such as 'mother', 'wife', 'shoe aficionado' that were situated right next to her glowing and joyous face expression.  This induces emphasis on how Olay impacted her life and lifestyle. Yet this ad, although efficacious, manages to characterize the stereotypes seen in our present society. It devalues women's ambitions and associates women with mothers and wives as the ad implies yet does not suggest that they could have bigger roles than just that and actually have a contribution to society. Due to the strong gesture of stereotype, I as well as my group thought this ad was from a longer time period where such stereotype was expected and a woman would be known for her housewife contribution and care for the house and no play a major role in anything else which is not at all surprising but what was surprising was how recent this ad was, being published only in 2002 which clearly shows that stereotyping but not be as seemingly obvious nowadays doesn't mean that it has disappeared but yet still roams around and used to persuade women.
This ad sets a powerful feminine vibe yet when clearly analysed, it can be seen that it only targets and aims to empower certain women, women who have those roles such as wife and mothers to encourage them that Olay will succeed in supporting them to have a fancy and healthy lifestyle. The theme it focuses on is also self care and healthcare which shows that a woman should take care of herself as a mother and wife yet simultaneously the ad dis-empowers and ignores women who have other more important roles to society and focus on their careers for instance.
In the ad, the woman is wearing a wedding ring, which again focuses on her priorities of a being a wife and mother encouraging women like her to purchase the lifestyle Olay has to offer to lead them to a more open and happier life. 

GUESS WHO'S NOT BROKE THESE DAYS: CELEBRITIES ...!

There is no doubt that celebrities do in many ways entertain us through their majestic music and artistic ways yet since when should this be appreciated through millions of dollars. Up until 2014, Beyonce has made a solid $115 million just for the music she produces which consists of 3-minutes of dancing and wandering around and for tickets that get sold for their concerts in the first hour. Since when did it become so easy to simply auto-tune your voice and considered music and then make millions worth of it. Yet you would think these celebrities would contribute to the world and help out with the mounts of money they're making. Though many argue that celebrities are role models, it is easily proven against. Many young kids become obsessed and look up to these young, fashionable, forged looking celebrities and want to become like them but do you really want your child to end up looking or being like Lil Wayne or Nicki Minaj? Do you really? Many of them set bad examples for the youth and try to make them strive for the impossible. Since when is beauty classified by the amounts of make up worn? Or the tight clothes and the body we have?When did we give celebrities the right to portray beauty in their own fashion? Its simple, since the time we decided to cash out our own money to keep supporting them because, without us, there's no them. Celebrities gain all the credibility and money due to how much they influence us and yes it is fine to spend money to buy music but since when should they be making more than doctors and lawyers, actual professionals that are needed on a daily basis. 

With the money celebrities make some of them, mercifully do spend it on good causes such as helping the poor, donating and taking part in helping or donating with organization and some even have their own organizations that they're in charge of. The Ressler Gertz Foundation,actress Jami Gertz and her husband, Anthony Ressler . Grants from the foundation include $1.7 million to the LA County Museum of Art, $400k to Cedar Sinai Medical Center. Actor Matthew McConaughey —  invested $1,537,292 To the Just Keep Livin’ Foundation that he established. Grants distributed include $88,000 to Communities in School Los Angeles West and $38,000 Communities in School Central Texas. one of the most known celebrities is Oprah Winfrey, she is an example of a celebrity to look up to even though she does make too much money. Through the Angel Network, Oprah Winfrey has awarded hundreds of grants to organizations that support the education and empowerment of women, children, and families in the United States and around the world. She has also provided significant funding for The Oprah Winfrey Leadership Academy for Girls in South Africa, which is an academy for young women who have done service in their communities and have an ability to create positive and enduring change. 

Yet unfortunately, the vast majority of celebrities have the tendency to spend most of their money on overly expensive and useless items which are never really needed. Like when Beyonce cashes out $100,000 on a pair of leggings or when Nicolas Cage decides to spend $275,000 on an octopus and two King Cobras and a ridiculous  $1.6m on a collection of comic books. Only to get started on Paris Hilton who decides its normal to cash out $325,000 on a dog house. 

Rihanna, known for her beautiful voice, is of course a very over the top paid artist who decided to spend $1m on hairdos. Over 70% of celebrities waste their money on needs rather than necessities.
Regrettably, most of the celebrities are over paid for what they do and provide to society, unlike doctors, they don't have the ability to help or cure humanity in any sort of way or offer much of help and sadly those few that do try and attempt to help clearly haven't made too much of a difference whereas maybe if that much amount of money had been invested into countries, insurances, medical help, doctors, society and more, then there would be more of a difference and help issued to our society.