Nowadays young teens are so focused to portray their identity as "the one", to busy focusing on how to dress, impress and show off and not seeing the impact this has on them. They alter their lifestyle to suit themselves to be able to have the time to follow, re-tweet and get as many likes as possible. They're brainwashed to thinking that these products will help them in different sort of ways and help them achieve what they want and most importantly to them, receive the recognition they desire.
As Douglas Rushkoff mentioned in the video, "They're living their lives in a marketplace" these teens spend all their time promoting products and movies, fame for other people when this isn't their job. They become so physically and emotionally attached to it, that after a while they don't realize it themselves, it becomes a natural habit.
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands -- in ways they would never have imagined but that's to some extent empowerment yet marketers still hold the upper hand. Young teens go through a quest to find their identity which has now migrated to the web .
All of that has consequences on these people who are just focusing their identity around commercial products. These teens start to become opposed with this idea and slowly start to lose touch with what actually matters, things such as family, education, socializing with people in person and another long term bigger effect would be that our society would alter to this transformation and it would become the new norm. People would adjust to this not realizing the effects that build up due to this.
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